Turning freemium users into paying customers: pricing and growth strategies for PLG
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Held on: - December 4, 2024
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Duration: - 45 minutes
Hosted by
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Natalie Marcotullio's LinkedIn Natalie Marcotullio Head of Growth and Operations at Navattic -
Krzysztof Szyszkiewicz's LinkedIn Krzysztof Szyszkiewicz Co-Founder at Valueships -
Sara Archer's LinkedIn Sara Archer VP Sales at ChartMogul
So, you’ve set up a PLG billing model—or maybe you’re just starting to explore it. The big questions are: how can you turn freemium users into paying, loyal customers? Is your pricing strategy optimized, or could you be leaving money on the table? The right pricing approach can make a huge difference in your growth, helping you capture value from every customer tier.
Customer acquisition isn’t the only way to grow. Optimizing pricing can boost revenue by up to 20%, and hybrid pricing models improve retention and expansion, often outperforming traditional methods.
Join us for a chat with Natalie, Head of Growth and Operations at Navattic; Krzysztof, Co-founder and pricing expert at Valueships; and Sara Archer, VP of Sales at ChartMogul. We’ll cover practical pricing tips and strategies to help drive growth.
The panel covers:
- How to turn freemium users into paying, loyal customers?
- What’s the best way to price and package a PLG product?
- What are some examples of pricing changes that can impact a company's growth?
- Is it time to rethink pricing given today’s market?
- Is the aim rapid growth or low-cost growth?